FUZE Iced Tea: The Great Flavour Run
​

Client: The Coca Cola Company
My Role: CD / Art Director

Copywriter: Andy Livingstone
CCO: Graham Lang
Agency: VML
Director: Mark Zibert

Production Company: Scouts Honour
Editorial: Nimiopere @nimiopere
VFX: Tantrum @tantrumstudio
Audio: Vapor Music @vapormusic
Colour: Alter Ego @alteregopost
 

When the Coca Cola Company ended their long-standing partnership with Nestea, they retained the beloved recipe but had to rebrand their product as FUZE Iced Tea—a brand that no one in Canada had ever heard of. To convince Canadians to try the new brand, and realise it was in fact a flavour they already loved, we just needed them to take one sip. So that became our launch campaign idea.