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Equalizer Fries

Client: McDonalds
My Role: Art Director

Copywriters: Kyle Darbyson & Cam Spires
Creative Director: Michael Milardo, Pierre Chan
Agency: Cossette

Enroute to Vancouver’s most popular festival, we created a digital board to promote McDonald’s fries to music-lovers. Our fries grew in sync with real-time audio levels from the event, giving the festival crowd a taste of what was to come.

Recognition: Marketing Awards: Silver – Out-Of-Home  •  Applied Arts: Billboard Single, Offline Digital