My Role: Art Director
Copywriter: Sean O’Connor
Art Director Co-Credit: Pamela Rounis
Creative Director: Morgan Tierney, Leia Rogers
Directors: Ross Allen, Stuart Gilles
Shaw, one of Canada’s leading internet service providers, needed a new brand platform to appeal to a new generation of customers. We answered by expanding their colour palette, shifting their tone to frank and relatable, shooting hyper-real scenes cut with slick tech forward cgi sequences, all set to catchy indie music. The new direction immediately outperformed commercials form their previous brand platform.