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World's Worst Clock

Client: McDonald's

My Role: Art Director
Copywriter: Cam Spires
Creative Director: Michael Milardo, Pierre Chan
Director: Michael Milardo

Agency: Cossette

When McDonald's started offering all-day breakfast, we realized that the concept of time was now irrelevant. Enter the world's worst clock, because anytime-ish is good for McDonald's breakfast.

Recognition: Applied Arts: Billboard Single

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