Safety4.jpg

Yellow Head-Lines

Client: West Coast Express

My Role: Creative Director
Copywriter: Michael Mayes, Andre Sharpe

Agency: Brandspank Retailer Marketing

The West Coast Express train was finding commuters were ignoring their yellow line safety messages. We decided to add to them, with a little more context, forcing riders to stand back at an even safer distance to read them. We supported the campaign with some humerous platform posters.