Client: Arrive Alive
My Role: Art Director
Copywriter: Sean O'Connor
Creative Director: Hans Thiessen
50% of young Canadians think it’s safe to drive less than five hours after consuming cannabis while 12% actually thinks it makes them better drivers. We created a series of trippy roadsigns to remind people that impaired comprehension can be dangerous.
Recognition: Communication Arts: Shortlist – Poster Single (X2), Series