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High Signs

Client: Arrive Alive

My Role: Art Director
Copywriter: Sean O'Connor
Creative Director: Hans Thiessen

Agency: Rethink

50% of young Canadians think it’s safe to drive less than five hours after consuming cannabis while 12% actually thinks it makes them better drivers. We created a series of trippy roadsigns to remind people that impaired comprehension can be dangerous.

Recognition: Communication Arts: Shortlist – Poster Single (X2), Series