Don't Wait For Someday

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Client: Tourism Yukon

My Role: Art Director
Copywriter: Cam Spires
Creative Director: Pierre Chan

Agency: Cossette

We found a vast majority of Canadians plan to visit the Yukon, someday. So we created a campaign that suggested, maybe it's time to move Yukon off their bucket list and on to their to do lists.

Recognition: Communication Arts: Shortlist - Instagram/facebook promotion