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Offset Mode

Client: Tree Canada
My Role: Creative Director/Art Director

Creative Director/Copywriter: Sean O'Connor
Creative Director: Hans Thiessen

Animator/Editor: Tyler Erdelac

Development: Apply Digital
Agency: Rethink

Internet use is surging. And so is its environmental impact. Because the more data we transfer, the more electricity we consume — creating a carbon footprint larger than the entire airline industry, and growing. So, we created Offset Mode — a tool that calculates and offsets your digital carbon footprint in real-time.

Recognition:  Communication Arts:  Digital Advertising  •  Applied Arts: Cause-Related Advertising - Single, Experimental/Artistic - Single, Mobile/Tablet - Single, Charity Digital Advertising - Single

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