Offset Mode
Client: Tree Canada
My Role: Creative Director/Art Director
Creative Director/Copywriter: Sean O'Connor
Creative Director: Hans Thiessen
Animator/Editor: Tyler Erdelac
Development: Apply Digital
Agency: Rethink
Internet use is surging. And so is its environmental impact. Because the more data we transfer, the more electricity we consume — creating a carbon footprint larger than the entire airline industry, and growing. So, we created Offset Mode — a tool that calculates and offsets your digital carbon footprint in real-time.
Recognition: CMA: Social Causes Martech - SILVER •. ADCC Interactive Creative Data - SILVER. •. EPICA: Creative Use of Data SILVER, Public Interest – Environment BRONZE • Marketing: BRONZE Public Service Direct, MERIT Digital Creative Use of Technology. •. Communication Arts: Digital Advertising • Applied Arts: Cause-Related Advertising - Single, Experimental/Artistic - Single, Mobile - Single, Charity Digital Advertising - Single
