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Offset Mode

Client: Tree Canada
My Role: Creative Director/Art Director

Creative Director/Copywriter: Sean O'Connor
Creative Director: Hans Thiessen

Animator/Editor: Tyler Erdelac

Development: Apply Digital
Agency: Rethink

Internet use is surging. And so is its environmental impact. Because the more data we transfer, the more electricity we consume — creating a carbon footprint larger than the entire airline industry, and growing. So, we created Offset Mode — a tool that calculates and offsets your digital carbon footprint in real-time.

Recognition:  CMA:  Social Causes Martech - SILVER  •. ADCC Interactive Creative Data  - SILVER. •. EPICA: Creative Use of Data SILVER, Public Interest – Environment BRONZE  •  Marketing: BRONZE Public Service Direct, MERIT Digital Creative Use of Technology. •. Communication Arts:  Digital Advertising  •  Applied Arts: Cause-Related Advertising - Single, Experimental/Artistic - Single, Mobile - Single, Charity Digital Advertising - Single

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