McCain x Heinz Love Collab
Client: McCain + Heinz
My Role: ACD/Art Director
Copywriter: Cam Spires
CCO: Aaron Starkman,
Creative Direction: Mike Dubrick, Leia Rogers
Photographer: Clinton Hussey
Valentine’s Day is the second busiest day of the year for restaurants. But it’s not so great for fries and ketchup. So we wondered if we could help the biggest brands in both categories take the spotlight on Valentine’s Day, together.
We paired up McCain fries and Heinz ketchup for the most romantic brand partnership on earth, helping them craft grand romantic gestures back and forth throughout February. Starting with a series of flirty gifts, the gestures escalated to OOH love notes and a fry-shaped banner flying through the air, before finally culminating in an offer so everyone could enjoy Heinz ketchup and McCain fries on Valentine’s Day.
Recognition: Cannes: Nomination – Social & Influencer Lion - Sponsorship & Brand Partnership •. Applied Arts: Advertising Other - Series