Drivers Edibles Posters FINAL HR.jpg

Crash Candies

Client: Arrive Alive

My Role: Art Director
Copywriter: Sean O'Connor
Creative Director: Hans Thiessen

CGI Artist: Thomas McKeen & Ignacio Florez

Agency: Rethink

To remind Canadians that cannabis edibles are unpredictable, we created a hard-hitting poster series that used the edibles themselves to show what could happen if consumed before driving.

Recognition:  Communication Arts: Advertising. •. Applied Arts: Poster Single (X2), Pro Bono Series, Public Service/Charity Single, Promotional Messaging Series