2017_RMH_BC_Ski_Challenge_Poster_Full_Se

Fun, any way you look at it

Client: Ronald McDonald House

My Role: Art Director
Copywriter: Kate Roland / Alex Falconer
Illustrator: Russel Gray
Creative Director: Michael Milardo, Pierre Chan
Agency: Cossette

The Ronald McDonald House BC Ski Challenge is a fundraising event where attendees can choose to spend their weekend knee deep in fresh powder, or a few pints deep at one of Whistler’s Restaurants. To get people excited, we created a series of posters that tell two very different, and equally fun stories – depending how you look at them.

Recognition: Cannes Lions: Shortlist – Art Direction Outdoor  •  One Show: Merit – Art Direction Print and Outdoor  •  Marketing Awards: Gold – Out-Of-Home Campaign, Gold Out-Of-Home – Single  •  ADCC: Merit – Graphic Design Poster Campaign  •  Applied Arts – Art Direction – Series, Art Direction – Single (x3), Public Service/Charity – Series, Public Service/Charity – Single  •  Lurzer’s Archive